Does Virtual reality really create engagement in2018?
Social media marketing forms an integral part of most businesses’ yearly strategies and budget in 2018, it is a fab. But let’s admit it, times have drastically changed over the last 10 years in digital marketing and it is getting more and more harder to really get the user to engage with a product or a brand. Unless you would spend millions on creative advertising, picking the brains of marketing genius, let’s admit it, true customer engagement is really hard to get to… There are constantly new companies emerging that offer innovative marketing solutions that vow to boost sales of businesses, but is it really the case?Let’s for example take Virtual reality.. Does really it create engagement in 2018?
In 2018, companies have to find new and innovative ways to engage, yet many feel that their mere presence on social media or in trade shows is sufficient. In reality, we are living in a digital world where expectations for personalized experiences are higher than ever before and constantly climbing. It is funny that companies spend enormous sums of money to participate in corporate events and ignore the fact that their return on investment has been steadily eroding over time. The good news is that there are ways to turn this ship around.
Virtual reality (VR) is an emerging technology that allows brands to create an experience that speaks directly to individuals rather than boring the masses with cookie cutter communication.
For example, suppose you are the giant construction equipment manufacturer, Caterpillar. How do you properly exhibit a huge portfolio of products ranging from the world’s biggest bulldozer to a home generator? Using Virtual reality, this is entirely possible all from one headset. Imagine how efficient it is to offer a Virtual reality test drive of a bulldozer and then minutes later offer an interactive experience about a home generator. The goal of Virtual reality is to not just create engagement, but to create always leverage engagement to show the right content to the right customers.
Developing virtual reality applications is an investment in the future. Younger generations like the Millennials and Generation Z are your future customers and they have grown up in a fundamentally different way than previous ones. Their exposure and adoption of emerging technologies like virtual reality and augmented reality is rapid and their expectations for interactive and digital experiences are high.
Companies have a small chance of opportunity to attract, engage, and convert people who are being simultaneously bombarded by messaging from hundreds or even thousands of other companies on different social platforms. Each of these opportunities must be maximized to justify the expense and effort required to participate in a corporate event or to spend big bucks on digital or traditional advertising. Virtual reality is the ultimate engagement tool for events because it delivers immersive, branded experiences that are both entertaining and educational.